STAY HUNGRY,

STAY CREATIVE.

STAY HUNGRY, STAY CREATIVE.

I led this campaign start-to-end: strategizing the concept, directing and shooting the athletes, and editing the full piece, into a fast-paced highlight film that introduces JLab’s College Football Playmakers.

The goal was to blend athletic identity with brand energy, showing how JLab gear lives in real moments, on the field, off the field, and everywhere in between.

From planning and production to motion, pacing, and narrative flow, this project reflects my ability to take a creative idea from strategy to final delivery.

  • A man in a blue sweater taking a golf swing at a golf course with three people observing and a cameraman filming.
  • Four bottles of Super Coffee drinks labeled vanilla, mocha, caramel, and hazelnut, with a hand reaching to pick up the hazelnut flavor, all against a beige background.
  • A young man with dark, wavy hair stands in a dimly lit alleyway, wearing a black leather jacket over a Ramones t-shirt with a black-and-white image of a band member on it.
  • Black sunglasses with dark lenses on a dark background
  • Two young girls sitting on skateboards at the beach, giving each other a high five at sunset, with a decorated Volkswagen van and a pier in the background.
  • A boxed MrBeast gaming wired headset with a black and blue design, surrounded by assorted MrBeast Feastables chocolate bars and some chocolate pieces on a blue background.
  • A female athlete wearing a black sports bra and black leggings is running on a track. She has pink running shoes, and her hair and face are not visible. The background shows trees and a cloudy sky.
  • Two bottles of hemp oil with dropper caps, black and gold packaging, resting on shattered black rocks.
  • Person with legs up, wearing plaid pants and black ankle boots, holding a bottle of rosé wine in their right hand, against a plain white background.
  • A happy dog with a red bandana and curly paper hat sitting inside a cardboard box labeled Kahoots.

JLab x PGA: The Game Within the Game.

I produced, shot, and edited this film as part of JLab’s PGA content series, highlighting how professional athletes integrate sound, focus, and routine into their craft.

The intent was to humanize performance: capturing both the discipline and personality behind professional golf, while positioning JLab as a useful tool in that pursuit.

JLab: JBuds LUX Product Launch

I led the creative process, production, colorgrading and shooting, for the launch introducing JBuds LUX, a premium over-ear headphone designed for everyday listening.

The intent was to elevate the brand’s visual language, showing the JBuds LUX not just as product hardware, but as a lifestyle object: minimal, clean, and aspirational.

From concept to delivery, I helped build a video rooted in softness, detail, and motion, aligning the visuals with the sophistication of the product itself.

What I Do.

I build creative ecosystems for brands, not just content pieces. Strategy, direction, production, editing, storytelling, and delivery across channels. From campaign films and lifestyle photography to launch imagery, athlete partnerships, and brand language systems, I help brands show up with clarity and personality.